15 Black Hat SEO Techniques
15 Black Hat SEO Techniques that should be avoided by Florida SEO
SEO Techniques can be divided into two paradigms, i.e. White Hat SEO and Black Hat SEO. These terms are derived from conventional western Movies where the good guys wear white hats and bad guys wear black hats. White Hat SEO is a technique that is genuine and approved by Search Engines’ terms of Service, but Black Hat SEO is what that violates them.
Black Hat SEO Techniques are also known as spam. These techniques manipulate search engines listing by using spam techniques like Hidden text, blog comment spam, cloaking and much more.
On the other hand, White Hat SEO Techniques are used to provide high quality, accurate, meaningful and relevant content to the users. Keywords used are related to the topic and placed in title tag, anchor text of links, h1 tag etc. White Hat SEO techniques must be used, to get long time consistent increase in ranking of search engines.
Both Black and White hat SEO tactics are used to improve website ranking and visibility, but they are very different to each other.
If your business is genuine and you need genuine customers, then use only White Hat SEO Techniques. Black Hat SEO techniques have very bad impression on Search Engine. If you are practicing such deceptive techniques to degrade search engine algorithms and user experience, then surely your website will be going to be black listed by most of the search engines and you are going to suffer a lot.
15 Black Hat SEO Techniques that should be avoided and 15 White Hat SEO Techniques that should be utilized
Do not use Irrelevant Keywords:
Do not use unrelated keywords in titles, headings and in content to generate more traffic Try to use keywords related to the topic and use content focused on a specific topic. Content should be meaningful and unique. It means users are getting what they are searching for. This will improve trust and genuine customers to your website.
Try to avoid Keyword Stuffing and Keyword Stacking
Earlier, before this technique worked, but now Search Engines are more improved and smart. Keyword Stuffing means repeating or using keywords in content or image alt text to the extent that it reads like gibberish. For example: “Black hat SEO Blacks hat SEO Black hats SEO Black Hat SEOs”
Always write unique, meaningful content related to the topic. Do not repeat keywords endlessly try to use their synonyms or related words. Keyword should be related and their have density about two percent of the content. Do not use keywords more than 3 or 4 times in a page.
Avoid Hidden Texts, Hidden link and Tiny Text
Tiny Text means text having very small font size that is not visible by human eyes but can be searched by search engines. Do not use such illegal text attaching techniques.
Hidden Text means text having same colour as of background and only visible when selected.
Hidden Link means formatting text and images in a way that the link is undetectable or misleading.
Write contents that are written to be read by your customers and users, not for search engine crawlers. Content text should have good colour, size, font and images combination so that it looks great and easily understandable.
Do not use Cloaking Trick
Cloaking is a trick used by Black Hat SEO experts to create fake contents for Search Engines to bring more traffic and when visitors visit the website they found different content that is unrelated to the topic. Always provide your visitors original content that they found in Search Engine Result pages (SERP).
Gateway and Doorway Pages
Gateway or Doorway Pages means pages that are stuffed with keyword phrases to grab more traffic from internet and then automatically redirect this traffic to a separate and unrelated page. These pages use JavaScript or Meta Refresh Tags for redirection.
Try to avoid such techniques as back linking from such website is also considered as spam.
Avoid Page Swapping or Bait-and-switch Technique
In Page Swapping or Bait-and-switch Technique, a webpage having high ranking and traffic is completely changed. User search keywords and found webpage link and description in SERP but when they open the link they found a completely different page unrelated to the description and keywords. Remember, always update Web Pages regularly but relevant to the original topic and keywords. So, that visitor will get what they are searching for.
Do not use Duplicate Content or Mirror Site
Always create unique and original content. Do not copy content from other website because it affects overall ranking in Search Engine’s listings. If you are using content from other website than Quote in small chunks and cite sources.
Avoid Splogs or Spam Blogs
Avoid techniques to create garbled text which is rich in keywords phrases and sole purpose of getting surfers to click on ads. There are many types of software that are used to create such garbled text that is hard to find by search engines but highly criticised by visitors.
Stop Blog Spamming or Comment Spamming
Do not post irrelevant links as comments in blogs to increase your inbound links. Always try to post meaningful, related to the article comments on post. Because, blogs are also improved, they will easily find that you are doing comment spamming and will delete your comment and account too.
Stop Sping or Pingback or Spam Ping Services
These softwares are used to notify the servers several times in a minute that the article in new and recently posted. It creates an illusion to search engines that is not recommended. Try to use centralized ping service in your blog.
Domain Squatting
In this technique a domain is registered with a trademarked or famous word in the name with the intent to generate more profit by grabbing their customers or visitors of the company.
Conclusion
Now, with the above mentioned tips of Florida SEO you can easily understand that which techniques should be avoided and which utilized. Black Hat SEO should be avoided because it may lead your website banned by search engines, reputation damage and even lawsuit for copyright infringement.